Acura Assemble

Acura Assemble

… The Official Vehicle of S.H.I.E.L.D. Rides Again
03.01.2012 | Category

Acura returns as the official vehicle of S.H.I.E.L.D. in this summer’s most anticipated film, Marvel’s The Avengers. Acura MDXs and TLs will serve as exclusive transportation of S.H.I.E.L.D., an international peacekeeping agency. A convertible sports car was created by Acura specifically for the film. In addition, the completely redesigned 2013 Acura RDX will make a cameo appearance. In Marvel’s The Avengers, an unexpected enemy emerges that threatens global safety and security. Nick Fury, Director of S.H.I.E.L.D., finds himself in need of a team to pull the world back from the brink of disaster. Spanning the globe, a daring recruitment effort begins. The film stars Robert Downey Jr., Chris Evans, Mark Ruffalo, Chris Hemsworth, Scarlett Johansson, Jeremy Renner, Tom Hiddleston, Clark Gregg, Cobie Smulders, with Stellan Skarsgard, and Samuel L. Jackson as Nick Fury.

Acura’s partnership with Marvel’s The Avengers kicks off with a national advertising campaign that includes a :30 TV spot and a microsite, The 2013 RDX will be

featured in the TV spot, which incorporates the new vehicle with scenes from the film. The microsite will serve as the hub of the campaign and will allow fans to immerse themselves in the world of S.H.I.E.L.D. and The Avengers. The goal of the site is to rise within the ranks of S.H.I.E.L.D. by testing Avengers-inspired technology mounted to S.H.I.E.L.D.-edition Acura vehicles. The testing takes place within different combat simulation environments that correspond with the four main Avengers characters: Iron Man, Hulk, Captain America and Thor. Once you achieve a new S.H.I.E.L.D. rank, you earn the chance to win S.H.I.E.L.D. gear.

Visit to train with S.H.I.E.L.D and test Avengers-inspired technology.

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