The Hollywood Owner Event
A select group of Celebrate Owner-Storytellers was invited to join Acura for a red-carpet weekend at the W Hotel in Hollywood, including a peek inside the Acura brand. Guests were first treated to a stylish dinner reception at the W Hotel in Hollywood where they got acquainted with other owners, Acura designers, and Acura executives.
Next up was a full day of Acura nirvana, beginning with breakfast and a discussion with Acura executives John Watts, Vicki Poponi, Jeff Conrad, and Jon Ikeda—the lead designer of the new TL. The Acura execs described how keenly they listen to customers when creating each new generation of vehicles. After the discussion, owners were taken outside to preview the new TL and meet the vehicles they would be driving through the streets of Hollywood, the scenic Hollywood Hills, and on to the historic Rose Bowl in Pasadena. Participants had a chance to visit some legendary Hollywood landmarks and take in the Hollywood Hills scenery during their drives.
Highlights of the driving event included a chance to experience the new TL before it hit the showrooms, and the Rose Bowl autocross track, complete with an upscale lounge. Professional race car drivers demonstrated the capabilities of the Super Handling All-Wheel Drive TL on a closed-course track. Owners then had an opportunity to push the TL on the track with one of the professional drivers as their expert guide.
Throughout the day, owners captured some creative and unique photos to express their love of the Acura brand. The event wrapped up with a drive back the W Hotel where the owners met with Acura executive, John Watts, to give their feedback on the vehicles and the event, before heading out for a night on the town in LA.